About the Alliance

Our JOURNEY TO THE BIG LEAGUES

The Arizona Sports & Events Alliance (the Alliance) is the state’s lead organization dedicated to attracting, supporting and delivering major events across Arizona. The Alliance serves as the front door to Arizona for high-profile events and as a permanent, statewide organization dedicated to driving significant economic and community impact, while elevating Arizona’s global profile.

Building on the momentum from past Super Bowls, Final Four Tournaments, All-Star Weekends and more, the Alliance unites the best of Arizona to delivery unforgettable experiences – and secure what’s next.

Our Mission

The mission of the Arizona Sports & Events Alliance is to strengthen Arizona communities and deliver lasting impact through civic pride, global media visibility, economic development, philanthropic endeavors, infrastructure improvements and increased tourism.

Arizona’s ALLIANCE all-stars

The leadership team is steeped in successfully hosting premium events and serves as the catalyst for uniting stakeholders across Arizona.

Jay Parry

President & CEO

Kyle Hedstrom

EVP & COO, Finance, Partnerships & Events

Jen Barnett

EVP, Operations, Social Responsibility & Volunteers

Contact Us

Interested in learning more about the Arizona Sports & Events Alliance? Fill out the form below to contact our team.