May 13, 2026

FORT WORTH – PBR (Professional Bull Riders), in partnership with Arizona Sports & Events Alliance, today announced the 2027 PBR World Finals: Championship will be held in Glendale, Ariz., at Desert Diamond Arena from May 20-23, bringing one of the most grueling and electrifying championships in sports to a new market as part of a long-term vision to continue to grow the sport nationwide. Tickets will go on sale starting Thursday, May 14…

May 12, 2026

PHOENIX and NEW YORK – TKO Group Holdings, Inc. (NYSE: TKO), together with the Arizona Sports & Events Alliance, today announced a multi-year agreement that will stage a series of premier UFC, WWE, PBR, and Zuffa Boxing events in Arizona. The seven-event agreement will span three years and feature some of TKO’s most high-profile live events, creating new opportunities for fans to experience UFC, WWE, PBR, and Zuffa Boxing events in one …

November 24, 2025

PHOENIX — Arizona is set to host 2025 MLS NEXT Fest, North America’s largest youth soccer showcase and recruiting event, Dec. 4-15 at Arizona Athletic Grounds in Mesa. The Arizona Sports & Events Alliance announced Monday that the event will bring thousands of young athletes and families to the region in December and is expected to drive significant hotel demand and visitor spending across the Valley. The Alliance and MLS NEXT are also …

November 3, 2025

PHOENIX – With college basketball season officially underway, nearly 12,000 third graders across Arizona tipped off their own statewide competition on Monday with a big goal: to read their way to the 2026 NCAA Division I Women’s Final Four in Phoenix. Read to the Final Four® presented by Helios Education Foundation is a free literacy challenge that invites third-grade classrooms to compete in a March Madness–style tournament, advancing thro…