FORT WORTH – PBR (Professional Bull Riders), in partnership with Arizona Sports & Events Alliance, today announced the 2027 PBR World Finals: Championship will be held in Glendale, Ariz., at Desert Diamond Arena from May 20-23, bringing one of the most grueling and electrifying championships in sports to a new market as part of a long-term vision to continue to grow the sport nationwide.

Tickets will go on sale starting Thursday, May 14 at 10 a.m. MST and are available at PBRWorldFinals.com/2027.

Earlier this week, TKO Group Holdings, Inc. (NYSE: TKO), together with the Arizona Sports & Events Alliance, announced a multi-year partnership to bring some of TKO’s most high-profile events to Arizona, including PBR World Finals.

“Arizona is a proven championship stage – home to Super Bowls, College Football Playoff games, and the Fiesta Bowl – and a strong market for PBR, where we’ve held premier events at Desert Diamond Arena for more than a decade and where the Arizona Ridge Riders have built a passionate fan base since becoming one of the league’s founding teams in 2022,” said Sean Gleason, CEO and Commissioner, PBR. “Bringing our championship weekend to Glendale puts our sport on that same world-class platform. At the same time, PBR will continue to grow our presence in our headquarters city of Fort Worth with numerous events in bull riding and rodeo throughout the year.”

“We’re honored to bring the premier championship event in professional bull riding to Arizona,” said Jay Parry, President & CEO of the Arizona Sports & Events Alliance. “Glendale and the broader Arizona market provide an ideal stage for a high-energy championship weekend that naturally fits our community and fan base. We look forward to welcoming the world’s top riders, bulls and fans while further showcasing our state as a premier destination for major live sports and entertainment events.”

PBR World Finals had been held in Las Vegas from 1994 until 2021. In 2022, the championship moved to Texas, home to the organization’s headquarters in Fort Worth, where PBR will continue to play a vital role, programming more than 360 events annually at iconic Cowtown Coliseum and contributing to the growth and revitalization of the historic Stockyards. The opening rounds of 2027 World Finals will be held on May 6-9 at Cowtown Coliseum prior to championship weekend in Glendale. Additionally, the Texas Rattlers, 2023 Champions in PBR Teams, host their annual homestand at Dickies Arena in Fort Worth.

As this new era approaches, fans have one final opportunity to experience the 2026 PBR World Finals Championship weekend at Dickies Arena (May 14-17) with tickets available at PBRWorldFinals.com 2027 PBR Unleash The Beast Schedule to Include Return to Los Angeles and 20th Visit to Madison Square Garden Additionally, PBR announced the 2027 PBR Unleash The Beast schedule, which will open in Manchester, NH on Dec. 11-12 and culminate at 2027 World Finals in Glendale. The 18-event regular season schedule is highlighted with a return to Crypto.com Arena in Los Angeles on Feb. 26-27 and the 20th visit to Madison Square Garden in New York City on Jan. 8-10. The schedule can be found at pbr.com/utb. Tickets will go on sale in August.

About PBR (Professional Bull Riders): PBR is the world’s premier bull riding organization. More than 1,000 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, and Canada. In 2022, the organization launched PBR Teams—10 teams of the world’s best bull riders competing for a new championship—as well as the PBR Ram Challenger Series with more than 50 annual events nationwide. PBR events are broadcast on CBS Television Network, Paramount+, and the CW Network. PBR is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, X at X.com/PBR, and YouTube at YouTube.com/PBR.

About Arizona Sports & Events Alliance (the Alliance): The Arizona Sports & Events Alliance is the state’s lead organization dedicated to attracting, planning and hosting major events for Arizona. As Arizona’s front door for world-class sports, entertainment and commercial events, the Alliance unites civic, business, tourism, Native American and sports leaders with governing bodies to deliver exceptional experiences, fuel economic growth and elevate Arizona’s global profile. For more information, visit AZSportsAlliance.com or follow @AZSportsAlliance on Instagram, Facebook, LinkedIn, YouTube and TikTok; or @AZSportAlliance on X.

About Desert Diamond Arena: Desert Diamond Arena, a Legends Global managed venue, is a state-of-the-art, multipurpose sports and entertainment facility situated on 13.5 acres in the city of Glendale, Arizona. The arena entertains over one million visitors annually through concerts, family shows and sporting events. The arena anchors the Westgate Entertainment District, Arizona’s Entertainment Destination, located on 223 acres for shopping, dining, entertainment and commercial offices.