September 15, 2025

PHOENIX – Arizona Major Events Host Committee announced today it has rebranded as the Arizona Sports & Events Alliance (the Alliance), formalizing Arizona’s position as a national and global leader in attracting, planning and hosting world-class events. The Alliance will continue to serve as Arizona’s front door for all major sports, entertainment and commercial events, carrying forward the state’s legacy as a premier event destination….

August 19, 2025

PHOENIX – With 226 days and counting until the tipoff of the 2026 NCAA® Women’s Final Four®, the Phoenix Local Organizing Committee unveiled the official countdown clock Tuesday at Phoenix Sky Harbor International Airport. The clock marks the days, hours and minutes until Arizona’s first NCAA Women’s Final Four tips off on April 3, 2026, at Mortgage Matchup Center. Phoenix Mayor Kate Gallego, NCAA Vice President for Women’s Basketball Lynn …

December 9, 2024

The official logo for the 2026 NCAA Women’s Final Four logo was unveiled Monday, featuring iconic elements and vibrant colors that represent Phoenix and the state of Arizona.  Phoenix will host the Women’s Final Four for the first time, with Arizona State University serving as host institution for the 2026 event at Mortgage Matchup Center. The competition will tip off with two national semifinal games on Friday, April 3, followed by the nat…

August 20, 2024

In a big win for Arizona’s economy, the 2024 NCAA Men’s Final Four generated $429 million in economic impact, according to a study by Arizona State University’s Seidman Research Institute. The event also created $256.9 million for Arizona’s Gross Domestic Product (GDP), the study found. “I commend the Phoenix Local Organizing Committee and its stakeholders for delivering this windfall to Arizona,” Arizona Governor Katie Hobbs said. “Mega sport…